Mark your calendars for 22nd June 2024, as the London to Brighton Electric Vehicle Rally gears up for its fourth annual run. This year’s event, organised by Current PR Ltd, promises to be an electrifying experience for participants and spectators alike. The rally is not just a competition but a vibrant showcase of the latest advancements in sustainable transport, featuring a host of activities, from test drives to live music, stunt shows, and exhibitions. Best of all, it’s entirely free to attend.
The Rally: Westminster to Brighton
The London to Brighton EV Rally kicks off at 7 am from the iconic Westminster, with over 100 cutting-edge electric vehicles ready to take on the 59-mile energy challenge. The journey culminates at Brighton’s Madeira Drive, where competitors are expected to arrive from around 10:30 am onwards. Madeira Drive will transform into an EVillage, bustling with EVs on display and a series of festivities running until 4 pm.
This year’s rally is not just about the vehicles but also about celebrating the drivers and the journey towards a more sustainable future. The event will feature an eclectic mix of participants, including builders of road-legal conversions, cyclists, inventors, and even electric plane enthusiasts.
Sponsors and Partners
The rally’s success is bolstered by the support of key sponsors and partners who are committed to the cause of sustainable transportation. EDF, the founding sponsor, has been a cornerstone of the event since its inception. Their commitment to helping the UK achieve Net Zero is reflected in their ongoing support.
“Helping the UK cut its carbon emissions to help Britain achieve Net Zero is EDF’s purpose, so we’re thrilled to be sponsoring this brilliant event again to shine a light on Electric Vehicles, showing consumers the benefits and helping to encourage them to make the switch,”
stated EDF.
Pod Point, another key partner, is excited to contribute to this year’s rally.
“We’re excited to sponsor this year’s EV Rally, celebrating innovation, sustainability, and electric mobility. We’re committed to making living with an electric car easy and affordable for everyone, and we’re looking forward to demonstrating the simplicity and convenience of EV living at the event,”
said a representative from Pod Point.
Europcar, a new stakeholder and mobility partner for the event, is eager to showcase the performance of the latest electric vehicles.
“We are thrilled to participate in this inspiring and enjoyable event, highlighting the impressive performance of the latest electric vehicles and adding a competitive edge to eco-friendly driving. Our team eagerly looks forward to welcoming everyone to the Europcar Lounge to celebrate the day’s successes,”
Europcar stated.
BYD will also make a significant impact, showcasing their new BYD SEAL. Their return to Brighton signifies their enthusiasm and commitment to the EV movement.
Other partners include DriveElectric, 3ti, L-Charge, Big Motoring World, and The Everything Electric SHOW. Each of these partners will demonstrate their dedication to advancing clean and sustainable transportation solutions.
Event Highlights and Activities
The London to Brighton EV Rally is more than just a rally; it’s a festival of electric mobility. The EVillage on Madeira Drive will be a hub of activity, offering free test drives of a diverse range of electric vehicles. This hands-on experience allows the public to get up close and personal with the latest EVs, including the BYD SEAL, BYD DOLPHIN, and BYD ATTO 3.
Attendees can look forward to a prize-giving ceremony on the beach from 4 pm onwards, with Woody Cook providing the soundtrack as the DJ and BBC’s Allison Ferns hosting the event. The festivities promise to extend well into the evening, celebrating the achievements of the day and the future of electric mobility.
Extended Journey: Brighton to Geneva
In a groundbreaking collaboration with its sister company, EV RALLY CLUB, the rally offers participants the unique opportunity to extend their adventure beyond Brighton. On 23rd June, a convoy will depart for Paris, with an overnight stop before reaching the final destination in Geneva on 25th June. This extension exemplifies the rally’s spirit of exploration and commitment to promoting sustainable travel across borders.
Notable Personalities
Quentin Willson, former Top Gear host and a staunch advocate for green initiatives, will host a Q&A session at the event. Willson, a spokesperson and ambassador for the rally, expressed his excitement about the future of electric mobility, stating,
“With the current levels of innovation and R&D, the next decade promises to be the most exciting in the entire 120-year history of the car.”
Celebrating the Green Revolution
The London to Brighton EV Rally is a testament to the rapid advancements in electric mobility and a celebration of the green revolution. As the largest EV rally in England and the first of its kind internationally, it stands as a beacon of sustainable innovation and a call to action for a cleaner, greener future.
Whether you’re an electric vehicle enthusiast, a curious onlooker, or someone eager to learn about sustainable transport solutions, the London to Brighton EV Rally on 22nd June 2024, is an event not to be missed. Join us in this celebration of electric mobility, innovation, and the ongoing journey towards a sustainable future.
Contact Information
For further information, media inquiries, or participation details, please contact:
- Harrison at Current PR: harrison@currentpr.co.uk, 07951185850
- Bill at Current PR: bill@currentpr.co.uk, 07771634514
About the London to Brighton EV Rally
The London to Brighton EV Rally is a pioneering event dedicated to showcasing the latest advancements in electric vehicles and promoting sustainable and eco-friendly transportation. As the first of its kind on an international scale, the rally brings together participants, sponsors, and enthusiasts to accelerate the transition to a greener future.
About EDF
EDF is at the forefront of helping Britain achieve Net Zero by leading the transition to a cleaner, low-emission, electric future and tackling climate change. As the UK’s largest producer of low-carbon electricity, EDF supplies millions of customers with electricity and gas. They generate low carbon electricity from five nuclear power stations and over thirty onshore and offshore wind farms. EDF is spearheading the UK’s nuclear renaissance with the construction of new nuclear power stations at Hinkley Point C and Sizewell C, which will provide low carbon electricity to meet 14% of UK demand, powering around 12 million homes.
EDF also invests heavily in renewables, with over 1GW of renewable generation in operation and over 5GW in construction, planning, and development. Their projects span various technologies, including onshore and offshore wind, solar, and battery storage. EDF helps its customers, both in business and at home, take their first steps to sustainably power their lives, whether by buying an electric car, generating and storing electricity, or installing a heat pump. EDF employs around 14,000 people across the UK.
Join us at the London to Brighton EV Rally on 22nd June 2024, and be part of the journey towards a sustainable future. Experience the thrill of electric vehicles, the joy of innovation, and the spirit of community in this landmark event celebrating the green revolution in transportation.
About the author
Back in 2020 two Brighton friends, Bill and Tom, were chatting about The Big Lemon’s transition to an electric bus fleet. Tom mentioned that he’d like to do some kind of challenge to see how well the electric buses perform and Bill suggested inviting other vehicles to join the challenge. One thing led to another and the London to Brighton Electric Vehicle Rally was born.
