The Energy Market Is Rigged. And EVs Expose It | Greg Jackson & Rory Sutherland
Welcome to a special live episode of the Everything Electric PODCAST, recorded right in the heart of Oxford Street thanks to @renaultgroup .
This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:
- Greg Jackson (CEO, Octopus Energy)
- Rory Sutherland (Behavioural Science, Ogilvy)
- Robert Llewellyn (Fully Charged)
We’re living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what’s really going on?
In this episode, we explore:
- Why fossil fuels are fundamentally inefficient (and losing ground)
- The surprising psychology behind EV adoption (spoiler: it’s not about saving the planet)
- How the UK’s electricity pricing system is distorting costs
- The idea of an “energy pension” and how solar could deliver ~11% returns
- Why countries like China are racing ahead while others hesitate
Standout moments:
- “Oil and gas are like an abusive partner… it’s never going to be different.”
- The “Château Pétrus” analogy that perfectly explains energy pricing
- Why petrol stations might soon look… completely outdated
- “You just plug it in like a phone. Shut up.”
This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy! @OctopusEnergy
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