Recessionary conditions inspire Fully Charged's 'Everything Electric' exhibitions to significantly restructure UK ticket pricing

Recessionary conditions inspire Fully Charged’s ‘Everything Electric’ exhibitions to significantly restructure UK ticket pricing

  • Everything Electric organisers conscious of ‘cost’ to attend events

  • Move into mainstream necessitates radical ticket pricing rethink

  • To ensure inclusivity, free tickets extended to young visitors up to 25 years old

  • Energy & Transport professionals also get free access to day 1 of Everything Electric exhibitions

  • Next up Everything Electric LONDON in March, followed by NORTH expo in May

  • Exhibition to retain all of its most essential visitor attractions

As a result of the prolonged cost of living crisis in the UK, confirmation of the UK’s entry into a technical recession came as little surprise.

Its impact on the electric vehicle market, and the knock-on adjacent markets, not least the residential EV charging sector is clear.

The percentage of new car sales that are battery electric in the UK has, unlike other developed markets, plateaued at ~15%.

Meanwhile the cost of electrification technologies in general is perceived as high in the UK, and deemed unaffordable by many.

While the reality is much more nuanced, and the economic case for these technologies is compelling, affordability is a critical factor.

Mindful of ongoing ‘cost consciousness’ the organisers of the Everything Electric expos in the UK are significantly reducing entry prices.

A single day ticket now starts at £19.50, reduced from the current cost of £30.00 as a reflection of recessionary conditions.

The organisers also accept that early mainstream visitors, who are not Fully Charged SHOW fans, might be less willing to pay a premium.

Furthermore, in order that younger generations can better participate in the transition to cleaner tech, the free ticket criteria is being widened.

Previously tickets for those aged 15 and under have been free, and this to be extended all the way to those aged 25 and under*.

*This offer is subject to the condition that the individuals attend with a fee-paying adult, or as part of an officially sanctioned party.

This means that a family of four with two children (up to 25 years old) can access Everything Electric in the UK for less than £40.

Despite these cost reductions, the Everything Electric expos will incorporate all of the first-class attractions that they are famous for.

Next up is Everything Electric LONDON at ExCel at the end of March; followed by Everything Electric NORTH at the Yorkshire Event Centre in May.

Firm favourites such as more than 50 live sessions, the Energy Advice Zone, Zero Carbon Kitchen, and a highly-entertaining Kids Zone will ensure a fun-filled family day out.

Arguably the star of the show is the widest selection of Electric Vehicles available anywhere, including the world’s most comprehensive EV Test Drive Programme.

Existing 2024 ticket holders at the higher price point will be offered cheaper tickets, that effectively refund the difference, for the equivalent show in 2025.

The Everything Electric exhibitions also incorporate a significant amount of content for energy and transport trade professionals, who can attend the first day of each show free of charge.

CEO of the Fully Charged Show had this to say:

“As a small, independent startp-up we pride ourselves on making pioneering decisions, and given the economic conditions this feels like the right thing to do. We want to accelerate the transition to sustainable energy and transport, and as such the more people that can participate the better. The cost-saving and energy-saving opportunities on show are attractive; and after all, why should these opportunities be restricted to the affluent and older generations of society? We would reduce ticket costs further, but there are of course many costs we have to bear, and the correlation between very low cost tickets and non-attendance is clearly evidenced. However, we hope in some small measure this will enable more people to attend, and ultimately to #StopBurningStuff.”