Everything Electric UK exhibitions targeting >100,000 consumer attendees in 2024, including delivery of >30,000 electric test drives, as supported by Admiral

Everything Electric UK exhibitions targeting >100,000 consumer attendees in 2024, including delivery of >30,000 electric test drives, as supported by Admiral

  • Award-winning Fully Charged LIVE format will relaunch under its new brand – Everything Electric – for all shows worldwide in 2024

  • In addition to the NORTH & SOUTH shows, organisers launch a new LONDON show at the ExCeL in March 2024

  • Everything Electric LONDON will take place on 28th-30th March (London ExCeL), Everything Electric NORTH on 24th-26th May (Yorkshire Event Centre) & Everything Electric SOUTH on 11th-13th October (Farnborough International)

  • Organisers expect 100k attendees across all three UK shows

  • >30,000 UK test drives to be delivered in 2024, growing its unrivalled test drive programme

  • Admiral confirm they will join as Test Drive Partner and EV Insurance Sponsor

Following the continued success of events in the South (Farnborough) and the launch of the show in the North (Harrogate), Fully Charged LIVE will return in 2024 under a new name – Everything Electric – and will add a further UK show in London.

In 2023, over 50,000 consumers attended two Fully Charged LIVE events in the UK, and in 2024 organisers expect this number to exceed 100,000 across Everything Electric LONDON, NORTH and SOUTH.

As well as adding additional features including the ‘Live’ Car Arena, the Everything Electric UK shows in 2024 will deliver a growing version, of its already globally unrivalled, test drive programme.

The Fully Charged SHOW have an unbeatable ‘EV-ready’ fanbase of prospective EV buyers and existing EV buyers (whose next car is almost certain to be electric) plus a track record of delivering test drives with >25,000 achieved globally in 2023. With six exhibitions globally, the team expects to deliver > 50,000 test drives in 2024.

Admiral has confirmed that it will be joining all three UK Everything Electric shows in 2024 both as Test Drive Partner, and as EV Insurance Sponsor, demonstrating its commitment to electric vehicle owners.

Fully Charged SHOW CEO, Dan Caesar had this to say;

“We were blown away by the crowds at our global shows this year and cannot wait to bring back regular visitors and attract many more, as Everything Electric in 2024. In the UK, in addition to Harrogate and Farnborough, we are adding a third show at London’s ExCeL. Test drives are the biggest single thing that moves the needle for prospective EV drivers, and our delivery of 30,000 test drives in the UK in 2024, and another 20,000 internationally is a critical success factor for our organisation, and critically important for the continued uptake of EVs. Starting with Everything Electric LONDON in the spring we will give consumers the opportunity to test multiple EVs in one location, instead of going from dealership to dealership, and we will give carmakers cheap access to an abundant audience of consumers looking to buy EVs. Admiral are the perfect partner to support our growing test drive programme at all three UK events and we are thrilled to announce that they will also be our EV Insurance sponsor. With over 100,000 high-quality, ready-to-spend attendees expected at our UK shows alone in 2024, we urge industry at large to take advantage.”

Clare Egan, Head of Motor Product at Admiral, says,

“We’re incredibly excited to be the Test Driver Partner and EV Insurance Sponsor for Everything Electric 2024. Electric vehicles are increasingly becoming the preferred choice for consumers, and we feel passionate about helping those who want to make more sustainable choices to feel informed and confident in their decisions. There’s so much to learn across the EV landscape, and we hope to see as many people as possible across the events next year!”