The Puredrive Energy Story
Tucked away in the idyllic heart of the Cotswolds, Puredrive Energy operates in one of the fastest-growing global technology markets. For me as CEO and Co-founder and my UK-based team, the setting is no coincidence.
Founded with a clear mission to help households take control of their energy, Puredrive Energy designs and manufactures high-performance home battery systems and EV chargers that enable homes to harness, store and intelligently use energy. The company were awarded the licence to manufacture and distribute Duracell-branded energy storage products, further cementing its position as a trusted UK leader in the sector.
Today, we have installed more than 50,000 systems – an impressive milestone by any measure. Yet for me and my team of more than 60 engineers, designers and energy specialists, this still feels like the beginning.
We’re only scratching the surface of what’s possible, homes should be active participants in the energy system, not passive bill-payers.
That belief sits at the heart of Puredrive’s latest crowdfunding campaign. An opportunity for everyday investors to back a UK manufacturer working at the forefront of an emerging market that combines financial savings with real environmental impact.
Reimagining the Role of the Home
For decades, homes have relied almost entirely on large energy suppliers, leaving homeowners exposed to volatile pricing and rising costs. Since 2020 alone, energy prices have risen by up to 40%, forcing many households to rethink how and where their power comes from.
Puredrive’s answer is simple but transformative: make the home capable of generating, storing and managing its own energy.
By combining battery storage with solar panels, or by intelligently charging from the grid during off-peak periods using specialist tariffs, homeowners can dramatically reduce their reliance on the grid while also making homes more resilient during periods of peak demand or grid instability.
Battery storage, once considered a niche technology, is rapidly becoming a cornerstone of the low-carbon, cost-conscious home. Beyond reducing bills, it is also playing a critical role in the emergence of a dynamic, digital grid where connected technology enables virtual power plants that help balance supply and demand while creating new income opportunities for homeowners.
Inside the Toddington HQ
Behind the scenes, innovation happens at our Toddington-based warehouse and development facility. This is where all core technology is developed in-house, by UK talent, ensuring tight control over quality, performance and customer experience. That commitment hasn’t gone unnoticed.
It was Puredrive’s award-winning customer support and engineering standards that attracted the attention of one of the world’s most recognisable brands: Duracell. A significant vote of confidence in both capability and credibility.
Holding the licence to bring Duracell-branded energy storage solutions to European markets positions Puredrive at a pivotal moment of growth. Expansion across these territories now forms a central pillar of the company’s investment opportunity.
An Emerging Market, A UK Opportunity
The global home energy storage market is growing rapidly, driven by rising energy costs, net-zero targets and increasing adoption of solar and electric vehicles. Yet much of the market is currently dominated by global corporations and overseas manufacturers.
Crowdfunding investment will support the continued development of our next-generation products and fund expansion into European markets.
Crucially, investment will also support research into next-generation battery technologies. While Lithium Iron Phosphate batteries are currently the industry standard due to their safety and longevity, emerging materials offer the potential for even higher performance and improved sustainability. Capturing and commercialising these technologies could give Puredrive a significant edge and keep innovation firmly rooted in the UK.
Powering a New Energy Future
Investors are backing a proven UK manufacturer with real-world installations, established revenue and a presence in one of the fastest-growing clean technology markets. Trusted by homeowners and endorsed by Duracell.
Puredrive’s mission is to develop renewable energy technologies that gives homeowners greater control, helping them reduce energy bills, cut emissions and move closer to energy independence.
Our ambition is to further advance product development in the UK, expand our team of engineering and software specialists, bring new innovations to market, and grow into European territories while championing British manufacturing.
The Crowdcube campaign features a range of investor rewards, including an £800 voucher towards a solar and battery installation, which can be transferred or sold to family and friends if not required.
For those looking to invest in sustainability with substance, this represents an opportunity to help power the change from the ground up.
Invest Now
Puredrive Energy’s crowdfunding campaign is now live via Crowdcube, where people like you can be part of our journey and invest in a company with an established presence who are brand licensees of Duracell.
Crowdcube is Europe’s largest private market investment platform where over 1 million investors can buy shares in Europe’s private companies through primary and secondary transactions.
More information on the £800 investment reward can be found here.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
About the author
Mark Millar is a battery storage expert and the CEO & Founder of Puredrive Energy, an authorised Duracell Licensee. Mark launched Puredrive Energy in 2016 with the mission to deliver the highest-performing home storage batteries to the domestic market, helping consumers reduce energy costs and lower their carbon footprint.
